DIGITAL MEDIA

WHY STUDY DIGITAL MEDIA?

Opportunities to develop professional and social skills through interaction with performers, clients and peers; as well as theoretical and technical knowledge and understanding to underpin these skills. 

 

Develop conceptual ideas, and visualise these all the way through the production cycle; from planning and pre-production right through to editing, postproduction and presentation of products. 

 

Learn how to analyse target audience requirements, research market demand and bring a media concept alive working in line with legal and regulatory requirements, in a safe and effective way, protecting themselves and those they’re working with from injury or harm.

​

Gain an understanding of how different businesses and organisations in the media sector work. 

​

Explore progression routes or employment, learning about the variety of opportunities available, and the roles and responsibilities of media businesses and organisations
within the sector.
 

​

COURSE CONTENT

Media products and audiences

• Understand the ownership models of media institutions

• Understand how media products are advertised and distributed

• Understand how meaning is created in media products

• Understand the target audiences of media products

• Evaluate research data used by media institutions

• Evaluate legal, ethical and regulatory issues associated with media products

 

Pre-production and planning

• Understand the factors that need to be considered during the planning of a media product

• Interpret client requirements and target audience considerations

• Plan the pre-production of a media product

• Create and evaluate pre-production documents for a new media product

 

Create a media product

• Create a proposal with sample materials for an original media product to a client brief

• Plan and develop preproduction materials for an original media product to a client brief

• Create production materials for an original media product to a client brief

• Carry out post-production techniques and processes for an original media product to a client brief

 

The creation and use of sound in media

• Understand how sound elements are used across media industries

• Know the techniques and processes used to create sound elements

• Plan the production of sound elements for identified media purposes

• Record, edit and review sound elements

 

Advertising media

• Know how existing advertising campaigns embed advertisements across a range of media products

• Plan a cross media advertising campaign to a client brief

• Produce the planned media components

​

​

RECOMMENDED RESOURCES:

• helpx.adobe.com/photoshop/view-all-tutorials.html

• Cambridge Technicals. Level 3 Digital Media - Cambridge Technicals 2016 - Victoria Allen, Karl Davis, Richard Howe, Ian Marshall, Kevin Wells

• Please note: Students can view a range of websites and/or videos specific to their digital asset needs such as video, sound, and animation.

​

​

​

​